This past Sunday the Seahawks defeated the St. Louis Rams and won the NFC West Division along with securing the #1 seed in the Conference. The end result is a first round-bye and home field advantage in the playoffs.
It was announced Divisional playoff tickets would go on sale Tuesday morning at 10 AM through ticketmaster. There was no doubt these tickets would be highly coveted. I wasn’t worried because a few weeks earlier I had already reserved my playoff tickets as a Season Ticket Holder (STH).
I have no idea how many tickets were available for sale to the general public. I’ve heard anywhere from 200 to 6,000. My guess is less than 1,000. It was wrongly reported that the supply of tickets sold out in 26 minutes.
The tickets actually sold out in 5 minutes.
The result did not come as a shock to me because I knew almost every STH probably reserved their seats for the playoffs. This was not the case back in 2011 for the Wildcard playoff game against the Saints. The Hawks were 7-9 and the defending Superbowl champions were 10 point favorites on the road. A lot of STH’s believed the Hawks were going to lose and didn’t want to spend the money on the game. There were plenty of of playoff tickets available for purchase.
Many 12′s are upset and angry about not having the opportunity to purchase playoff tickets directly from the Seahawks. The situation means they must buy their tickets through ticket brokers or websites like StubHub or NFL Ticket Exchange. The prices for entry into the game are through the roof. According to NFL Ticket Exchange there are 4,071 listings available ranging in price from $272 to $5,433.
I have two (2) club level seats and this past summer I added two (2) more 300 level seats to my account. I’ve sold some of the games for my 300 level seats this year to friends and family at face value ($75). The other remaining games I have used the NFL Ticket Exchange website to sale for a slight profit. My plan is to roll over any profits I made this year and apply it to next year’s Season Tickets.
I am now presented with a great opportunity to sale my 300 level tickets for a big profit. Prices for a single ticket in Section 312 are listed at $415 to $1,130.
Why did I become a STH? The obvious answer is that I am a fan of the Seahawks but there are many other reasons. I love the familiarity of going to the same seats for every game and seeing the same 12s in my section. I know them by name and have even been invited over to some of their homes.
I never have to worry about getting a ticket to a marquee game or pay scalper prices to attend a game. I spoke to a couple in my Club Level section from Saskatchewan who attended the Monday Night Football game against the Saints and paid $480 a seat. I am a die-hard Seahawks fan and even I think that price is insane.
The biggest plus of being a STH is guaranteed playoff tickets. There is no way I am selling those tickets for a profit. I didn’t sit through 4-12, 5-11, 7-9, and 7-9 seasons only to make some money during this golden age. But what should I do with my other two (2) seats?
It doesn’t feel right to sale those tickets at an exorbitant price to some unknown person through a website. I guess that is why I would never make a successful businessman. First of all, how do I know who would actually be showing up to the game? Worst case scenario is an opposing team fan such as a 49er,Packer, or Saints fan. Perhaps it is a “fair weather” fan who is going to the game because it is the cool thing to do. Those people aren’t vested in the outcome of the game and seem to spend more time drinking and posting pictures to Instagram, Facebook, Twitter, etc. I have already witnessed this phenomenon this season, most notably during the 49er and Saints primetime games. Best case scenario is the people who buy my seats are a die-hard 12s who come prepared to burst their ear drums and lose their voice.
I am selling those tickets at face value ($85) to a married couple who have watched every single away game this season with us in our 12th Man Cave. I know they will scream their heads off and are there to make a difference. At the end of the day, we will make some awesome memories and strengthen the bond of our friendship.
If you are a STH and and are selling your playoff tickets, first ask yourself why? If it is strictly for a profit, than I ask you to please reflect upon why you became a STH. Are you willing to miss out on a special moment for money? If you feel you must sale your tickets, I implore you to vet the buyer. Hopefully that person will be a 12 and understands what is expected of them when attending a playoff game and isn’t afraid to be loud and proud.