I received my Season Ticket package today courtesy of the US Postal Service. This day has always been exciting for a 12th Man. It signals the beginning of another NFL season and a new shot at the Lombardi trophy. Training camp is beginning at the VMAC and the regular season will be here before you know it. The Season Ticket Holder (STH) gift this year was a Super Bowl XLVIII picture frame. I like to thumb through the ticket books looking at what players are pictured for which games, envisioning the pain the visiting teams will endure while inside Seahawks Stadium. While doing so, I noticed the price of the tickets varied by the game. Tucked away inside the package was a brochure from the Seahawks detailing a new variable pricing for tickets. This was done to reflect the value and demand for Seahawks tickets.
We all know that demand for tickets is high and supply is low. It was nearly impossible to purchase single game tickets through tickemaster last week. Hell, if you aren’t a STH good luck finding tickets to training camp at the Virginia Mason Athletic Center. The mania surrounding this team is unprecedented for the Pacific Northwest.
The Seahawks divided the ten (10) home games into three (3) tiers at various prices. I have seats in Section Club 212 which held a face value of $165 last year and Section 312 at $75 face value. The following is the breakdown of the tiers and prices of those sections:
- Pre-Season vs. San Diego –
- Pre-Season vs. Chicago
Club Level 212 – $125 / Section 312 – $50
- vs. Oakland
- vs. New York Giants
- vs. Arizona
- vs. St. Louis
Club Level 212 – $190 / Section 312 – $90
- Green Bay
- San Francisco
Club Level 212 – $210 / Section 312 – $100
I never did like the fact that STH’s were charged regular season prices for pre-season games. At first glance, the variable pricing alleviates that issue by lowering the face value of the ticket. On the other hand, the STH is still making up the dollar difference by paying more money for the Tier 3 games. What does all of this mean?
That if you are not a STH and want to attend a Tier 3 game, the re-sale prices are going to be astronomical.